May 4, 2021

How to create your Payroll Giving promotion calendar

Do you have a Payroll Giving promotion plan for the year ahead?  If not never fear, StC are here to support you and help you get the most from every employee engagement opportunity.

Each month we provide plug and play links and articles for employers to use at their discretion to maintain employee awareness and interest in the scheme.    Most employers want specially designed promotions throughout the year either annually or every 6 months to keep the scheme fresh depending on the company culture and staff number.    A balanced approach works best with a combination of online links, virtual webinars, articles and eventually when permissible fundraising visits to sites.

When planning your promotion calendar there are a few keys areas you may wish to consider:

  • Charity partnership special days/ weeks or months.  For example Mental Health Awareness week begins on 10th May 2021 so if you are partnered with one of the mental health charities you may want to focus attention on promoting your Payroll Giving scheme during that week
  • Seasonal events/ holidays:  Valentine’s Day, Easter, Mayday, Christmas and New Year.
  • Special Payroll Giving dates like Giving Tuesday  30th November 2021  or a focus on Payroll Giving week which was held for the first time in 8th – 14th February 2021
  • Company significant dates:  special anniversary  – 10th, 20th etc

Other aspects you may wish to consider are things like:

  • Paydays
  • Annual Pay reviews and bonus payments

You will also want to ensure that promotion campaigns are scheduled in good time to coordinate employee communications and materials design.

Here at StC we are adept at creating bespoke promotion plans for our employer partners.  Recognition for our ability to create innovative, engaging campaigns can be seen in the numerous Promotional Partnership awards we have received together with our employers awards for Best Sustained schemes and Most Engaging  Promotions received at the annual National Payroll Giving Excellence Awards.

Get in touch to find out how we can bring a fresh approach to your scheme.


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